Managing Humans: Biting and Humorous Tales of a Software Engineering ...
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Scipio Africanus: Greater Than Napoleon
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Early Dawn
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Building the New American Economy: Smart, Fair, and Sustainable
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This Is Marketing: You Can’t Be Seen Until You Learn to See
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Fascinate, Revised and Updated: How to Make Your Brand Impossible ...
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Insight Selling: Surprising Research on What Sales Winners Do ...
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Contagious: Why Things Catch On
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Rainmaking Conversations: Influence, Persuade, and Sell in Any ...
The Great Typo Hunt: Two Friends Changing the World, One Correction ...
Jeff Deck & Benjamin D. Herson
Adland: Searching for the Meaning of Life on a Branded Planet
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Belching Out the Devil: Global Adventures With Coca-Cola
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Brought to You By: Postwar Television Advertising and the American ...
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Adland: A Global History of Advertising
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Advertising the American Dream: Making Way for Modernity, 1920-1940
Roland Marchand