Life in the 21st century dictates that you need to know your numbers and use them to improve your decision-making and enhance your impact.
From organizing the home budget, tracking health, understanding social media metrics, to running multi-national, multi-million-dollar organizations, it is no longer acceptable to claim ‘but I’m not a numbers person’ and believe that it is someone else’s job. Data is everywhere. Smart watches track our steps, heart rate, and blood-oxygen levels, social media platforms recommend people we might know and products we might like, and map applications on our phones suggest when we should leave home, taking into consideration where our next appointment is and what the traffic is like.
Dr. Selena Fisk believes that the data-informed can use the numbers in conjunction with an understanding of contexts, people, and different situations, to lead change and make shifts in what they do. This book steps through the ‘why’ of data and the types of data we often see and use through three key areas: data literacy, data visualization, and data storytelling.
Review
Data can be intimidating for many people. Fisk's book provides a valuable lifeline to anyone who aspires to start using data on a more regular basis but doesn't know where to begin or how to get started. She lays out the key data concepts and skills you'll need to initiate your journey into the numbers with confidence.
Brent Dykes, Chief Data Storyteller, Analytics Hero, LLC
Thanks to technology, love it or not, data is everywhere. This book serves as an essential guide that helps all develop comfort and confidence in not just understanding and navigating data better, but in embracing and leveraging it in ways that help us improve the way we live and work. A must-read!
Jake Sapirstein, Founder and Head of Strategy, LiftCentro
In this book Selena shows you exactly how to integrate data and storytelling in a succinct, easy-to-understand and practical way. I cannot recommend this book enough - it is a must-read for all leaders in all areas of business.
Winitha Bonney OAM, Diversity and Inclusion Expert
I'm Not a Numbers Person is the book you want every person in your company to read to have better conversations about the business. Whether you lead a team, need to find more customers, or want more confidence in your decisions, this book is your go-to resource. CEOs and HR leaders - you need to get I'm Not a Numbers Person for every employee!
Geraldine Ree, Experienced SVP, author and speaker
'Emotional' and 'engaging' are not words commonly associated with analytical books, but Selena's storytelling method breathes life into the numbers. I'm Not a Numbers Person is written in a way that encourages you to think and reflect on your own circumstances, then gives you the tools to develop your own abilities.
Ian Wiltshire, Chief Information Officer
Selena's work engages, inspires and challenges people in an authentic manner. Personnel in our organisation are richer for the opportunity to have experienced Selena's passionate message that is so relevant to contemporary business. We all now see our data stories, and those of our clients, as integral to business improvement and maximising impact.
Catherine Jackson, Director, Leopard Tree Consulting
Selena shares practical, thought-provoking insights in her book that challenge individuals and teams to engage with data to inform decisions and to tell the story of the business: past, present and future. I highly recommend this book to both aspiring and experienced leaders who want to accelerate their leadership and management capacity.
Liam Kelly, CEO, Southern Cross Motel Group
About the Author
Dr. Selena Fisk is a data storyteller coach and consultant who is passionate about helping others sort through the ‘numbers’ to tell the real stories, make better-informed decisions and lead positive change. She fiercely advocates for a world in which we are all data-informed, not data-driven. Selena has mentored executive, senior, and middle leaders, as well as hundreds of others in data storytelling, which has positively impacted the organizations in which they work.
Description:
Life in the 21st century dictates that you need to know your numbers and use them to improve your decision-making and enhance your impact.
From organizing the home budget, tracking health, understanding social media metrics, to running multi-national, multi-million-dollar organizations, it is no longer acceptable to claim ‘but I’m not a numbers person’ and believe that it is someone else’s job. Data is everywhere. Smart watches track our steps, heart rate, and blood-oxygen levels, social media platforms recommend people we might know and products we might like, and map applications on our phones suggest when we should leave home, taking into consideration where our next appointment is and what the traffic is like.
Dr. Selena Fisk believes that the data-informed can use the numbers in conjunction with an understanding of contexts, people, and different situations, to lead change and make shifts in what they do. This book steps through the ‘why’ of data and the types of data we often see and use through three key areas: data literacy, data visualization, and data storytelling.
Review
Data can be intimidating for many people. Fisk's book provides a valuable lifeline to anyone who aspires to start using data on a more regular basis but doesn't know where to begin or how to get started. She lays out the key data concepts and skills you'll need to initiate your journey into the numbers with confidence.
Brent Dykes, Chief Data Storyteller, Analytics Hero, LLC
Thanks to technology, love it or not, data is everywhere. This book serves as an essential guide that helps all develop comfort and confidence in not just understanding and navigating data better, but in embracing and leveraging it in ways that help us improve the way we live and work. A must-read!
Jake Sapirstein, Founder and Head of Strategy, LiftCentro
In this book Selena shows you exactly how to integrate data and storytelling in a succinct, easy-to-understand and practical way. I cannot recommend this book enough - it is a must-read for all leaders in all areas of business.
Winitha Bonney OAM, Diversity and Inclusion Expert
I'm Not a Numbers Person is the book you want every person in your company to read to have better conversations about the business. Whether you lead a team, need to find more customers, or want more confidence in your decisions, this book is your go-to resource. CEOs and HR leaders - you need to get I'm Not a Numbers Person for every employee!
Geraldine Ree, Experienced SVP, author and speaker
'Emotional' and 'engaging' are not words commonly associated with analytical books, but Selena's storytelling method breathes life into the numbers. I'm Not a Numbers Person is written in a way that encourages you to think and reflect on your own circumstances, then gives you the tools to develop your own abilities.
Ian Wiltshire, Chief Information Officer
Selena's work engages, inspires and challenges people in an authentic manner. Personnel in our organisation are richer for the opportunity to have experienced Selena's passionate message that is so relevant to contemporary business. We all now see our data stories, and those of our clients, as integral to business improvement and maximising impact.
Catherine Jackson, Director, Leopard Tree Consulting
Selena shares practical, thought-provoking insights in her book that challenge individuals and teams to engage with data to inform decisions and to tell the story of the business: past, present and future. I highly recommend this book to both aspiring and experienced leaders who want to accelerate their leadership and management capacity.
Liam Kelly, CEO, Southern Cross Motel Group
About the Author
Dr. Selena Fisk is a data storyteller coach and consultant who is passionate about helping others sort through the ‘numbers’ to tell the real stories, make better-informed decisions and lead positive change. She fiercely advocates for a world in which we are all data-informed, not data-driven. Selena has mentored executive, senior, and middle leaders, as well as hundreds of others in data storytelling, which has positively impacted the organizations in which they work.