The Dutch Republic and the Birth of Modern Advertising
Arthur Der Weduwen & Andrew Pettegree
Book 55 of Library of the Written Word
Language: English
Business & Economics Economic History Ethnic Studies Europe General History Media Studies Renaissance Social History Social Science
Publisher: Brill
Published: Dec 16, 2019
Description:
In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.