We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark. The Perennial Seller takes us back to the first principles of the models and thinking that underpin the creation of something built to last.
Description:
We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark. The Perennial Seller takes us back to the first principles of the models and thinking that underpin the creation of something built to last.