This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsoft's top honchosto build a commanding software empire. He led Microsoft's OEM divisionthat was responsible for sales to PC manufacturers, and drove the dealsthat made Microsoft Windows the world's dominating operating system. Find out how much resolve, fortitude, and perseverance were neededto make that part of the PC revolution come true; what strategies wereemployed to win the Internet browser war; how IBM was beaten; whatdrove Apple to the brink of disaster; and how shady politicians and haplesscompetitors eventually goaded the Feds to ensnare Microsoft in a web ofantitrust accusations. Peek behind the curtain and be the first-ever outsider to glimpse into Microsoft's power nexus. Understand how Microsoft's nearly mysticalmarketing shrewdness and tech prowess are intensely propelled byparanoia and fear of missing the next computing paradigm shift. The press labeled JK Bill Gates's "enforcer." No wonder he was calledupon as a pivotal antitrust trial witness to defend what loathing competitorslabeled Microsoft's "evil empire." Follow what experts believe was themost protracted, and fierce trial of the century. Relive the courtroomdrama, and read the author's critical analysis of the judicial proceedingsand their aftermaths. Losing that trial partially started Microsoft's demise, and power strugglesfrom within quickened it. Get to know the real forces that altered Microsoft's resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ringin a renaissance and attract the Facebook generation to a born-againmodern Microsoft.
Description:
This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsoft's top honchosto build a commanding software empire. He led Microsoft's OEM divisionthat was responsible for sales to PC manufacturers, and drove the dealsthat made Microsoft Windows the world's dominating operating system. Find out how much resolve, fortitude, and perseverance were neededto make that part of the PC revolution come true; what strategies wereemployed to win the Internet browser war; how IBM was beaten; whatdrove Apple to the brink of disaster; and how shady politicians and haplesscompetitors eventually goaded the Feds to ensnare Microsoft in a web ofantitrust accusations. Peek behind the curtain and be the first-ever outsider to glimpse into Microsoft's power nexus. Understand how Microsoft's nearly mysticalmarketing shrewdness and tech prowess are intensely propelled byparanoia and fear of missing the next computing paradigm shift. The press labeled JK Bill Gates's "enforcer." No wonder he was calledupon as a pivotal antitrust trial witness to defend what loathing competitorslabeled Microsoft's "evil empire." Follow what experts believe was themost protracted, and fierce trial of the century. Relive the courtroomdrama, and read the author's critical analysis of the judicial proceedingsand their aftermaths. Losing that trial partially started Microsoft's demise, and power strugglesfrom within quickened it. Get to know the real forces that altered Microsoft's resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ringin a renaissance and attract the Facebook generation to a born-againmodern Microsoft.